Dr Singh Hospital, Rupnagar had an active Google Business Profile that was barely being used — generating just 158 interactions a month, with almost no calls or direction requests reaching the hospital. Patients searching for emergency, trauma, or specialist care nearby simply weren’t finding them. The hospital wanted its Google presence turned into a real channel for patient calls and bookings, without paid advertising.
Local SEO
Zero Ad Spend, 2,873% More Patient Calls in 6 Months
How six months of Google Business Profile work turned a barely-used listing into the hospital’s biggest source of patient calls — with no ad spend behind it.
- 67 → 1,992 Patient Calls in 6 Months
- +2,873% Call Volume Growth
- 816 Monthly Profile Interactions
- 0 Ad Spend — 100% Organic
Project Overview
The Starting Point
The profile was already live, but almost nothing about it was working for the hospital. Three things stood in the way.
-
Incomplete Profile
Live but underused, with missing services, wrong category, and no regular updates to help it surface in local search.
-
Near-Zero Contact
Just 158 profile interactions a month, with almost no calls, direction requests, or bookings reaching the hospital.
-
Invisible in Search
Patients searching for emergency, trauma, or specialist care nearby weren’t finding the hospital on Google at all.
Our Process
TURNING A LISTING
INTO A PATIENT
CALL ENGINE
Six months of local SEO, run in four phases.
-
Foundation & Quick Wins
Weeks 1–2
Completed and verified the profile, fixed the category, added key services, updated photos and contact details, and turned on messaging and call tracking.
-
Building Momentum
Up to 2.5 Months
Posted weekly updates on services and health camps, requested and replied to patient reviews, and added Q&A content for common searches like emergency and ICU care.
-
Scaling Reach
Following Months
Expanded keyword coverage across the description and services, targeted nearby localities, and kept posting and review activity high to compound growth.
-
Sustained Growth
6 Months
Kept the cadence of posts, reviews and optimization going, letting the profile keep ranking for high-intent local searches and become the hospital’s top patient-acquisition channel.
Before SEO
158 profile interactions/month, almost no calls or direction requests
After SEO
1,992 patient calls in 6 months, 816+ monthly interactions
Six months of Google Business Profile optimization, with no paid advertising behind it.
- 1,992 Patient Calls in 6 Months
- +2,873% Call Volume Growth (vs. Week 2)
- 816 Profile Interactions (Peak Month)
- +31% MoM Call Growth (401 Calls)
- 90 Calls at 2.5 Months (+34%)
- 0 Ad Spend — 100% Organic