Bakers Ki Duniya is an online marketplace selling bakery ingredients, cake and chocolate decorations, equipment, tools, and food packaging to home bakers and professional bakers across India, on both retail and wholesale terms. With plans to expand through franchising, the business needed its website to pull in serious, qualified traffic and turn browsers into orders, not just visits.
E-commerce SEO
241% More Website Traffic for a Bakery Supplies Marketplace in 3 Months
How e-commerce SEO took a bakery supplies marketplace from 2.2K to 7.5K monthly users and more than doubled its orders in three months.
- 2.2K → 7.5K Website Users in 3 Months
- +241% Website Traffic Growth
- 10 → 22 Monthly Conversions (+120%)
- 260K Monthly Website Events (Peak)
Project Overview
The Starting Point
Traffic was low and falling, and few of the visitors who did arrive were ordering. Three things were behind it.
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Low Website Traffic
Only 2.2K users a month were reaching the site, with new-user numbers actually falling before work began, in a niche where wholesale and retail buyers were searching daily.
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Low Conversion Rate
Only around 10 orders a month were coming through, with wholesale and retail buyers browsing products but dropping off before completing a purchase.
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Lost in a Crowded Niche
Established bakery supply marketplaces already owned page one for ingredients, decorations, and equipment searches, leaving home and professional bakers unable to find Bakers Ki Duniya at all.
Our Process
MORE TRAFFIC
AND MORE ORDERS
IN THREE MONTHS
Three months of e-commerce SEO, run in four phases.
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Technical & On-Page Fixes
Weeks 1-3
Fixed crawl and indexing issues, corrected product categories, and rewrote titles and descriptions around the exact ingredients and equipment buyers search for.
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Content & Catalog Expansion
Month 1-2
Built out category and product pages for ingredients, decorations, and equipment, adding buying-guide content to capture wholesale and retail search intent.
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Conversion Optimization
Month 2
Improved product pages and checkout flow with clearer pricing, trust signals, and stronger calls to action to turn browsers into completed orders.
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Scaling & Monitoring
Month 3
Tracked rankings and conversions weekly, doubled down on pages gaining traction, and kept expanding content to sustain the climb in traffic and orders.
Before SEO
2.2K website users, First Month baseline (declining)
After SEO
7.5K website users, 260K events, 22 conversions (Peak Month)
Three months of SEO and conversion work, with no paid advertising behind it.
- 7.5K Website Users (Peak Month)
- +241% Traffic Growth (2.2K to 7.5K)
- 260K Monthly Website Events (Peak)
- 22 Monthly Conversions (Peak Month)
- 10 → 22 Monthly Conversions Growth (+120%)
- 0 Ad Spend — 100% Organic